Design Museum Identity

Innovation, Creativity, Design.

The Design Museum is the pinnacle of these attributes and this identity reflects that. I looked at designing an innovative and creative way to represent the words "Design Museum'.

I arranged the letters of the alphabet around the circumference of a circle and connected the letters of "Design Museum' with geometric lines forming unique and interesting shapes. These shapes form the secondary graphic of the identity.

This identity is a dynamic system that allows for adaptive, resizable designs and application.